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Bulletproofing Your Career Online—Ben Woelk & Hannah Morgan

June 19, 2012

I started Monday morning with the dynamic duo that is Hannah Morgan and Ben Woelk. They gave tips for how to use social media to promote yourself.

Here are a few snippets of Hannah’s wisdom about personal branding:

  • You can start building your brand and network at any point. Don’t wait. It is a survival skill to manage your career.
  • 78% of employers in the US are Googling you (based on results from a 2010 Microsoft study in 2010). Create a strategy to put out tthere and emphasize the good stuff. Use Brand Yourself to select which links show up on the first page of a Google search.
  • Use social networks to engage with friends, family, potential employers, and potential clients. We must stay connected. Don’t get comfortable in your little box. This world is about connections. Use groups to create value.
  • People hire people, not profiles. People make decisions based on relationships. You might get next job due to shared passion. Show your personality on your pages and profiles. Don’t just include dry professional description.
  • Tell stories about who you are and what you have done. What is your personal message? Show people what you have done through pictures. In a strategic, thoughtful, non boastful way.
  • Hannah stopped a popular excuse to avoid Twitter in its tracks. She suggests, “Twitter is only stupid if you follow stupid people.” (And this is my favorite quote from the session.)
As they bounced off of one another’s ideas, Ben shared great tips for protecting yourself online:
  • If you are concerned that something might be a scam, use to check it out.
  • Maintain privacy in your networks. Be careful about what you share with whom. Don’t tell everyone when you are going on vacation because your house will be empty.
  • Twitter is like a radio. You can tune in when you like and turn it off when you want. But be careful about which links you click, especially from those you don’t have a connection to.
  • Create a Google Alert so you know how your name might show up in searches. You can do the same with your e-mail address or Twitter ID.
  •  social mention shows how people refer to you on various social networks so you can adjust your strategy as necessary.
  •  Use LastPass to store and remember all of your passwords to prevent using only one for all of your accounts.
  • Lastly, Ben emphasized that you shouldn’t be so concerned with security that you miss out on all of the great benefits of social media. “Don’t let fear and misunderstanding about social networks prevent you from interacting.”

Ben Woelk and Hannah Morgan share online security and branding tips

5 Comments leave one →
  1. June 19, 2012 2:29 pm

    Thanks for reviewing our session. Hannah and I had a lot of fun putting it together.

  2. June 19, 2012 2:45 pm

    Reblogged this on Infosec Communicator and commented:
    Jamie Gillenwater’s review of @careersherpa’s and @benwoelk’s presentation at #stc12 in May.

  3. June 20, 2012 4:02 am

    What a super summary! As Ben said, we had such fun presenting at Summit! Thanks so much for sharing your summary for others to read and learn from!


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